Volkswagen TV Ads Grab Awards
The Volkswagen of America, Inc. announced that the Jetta and Passat advertisements are finalists for the “Most Effective Overall Ad” in the non-luxury category by IAG Research, a television advertisement and product placement effectiveness measurement company. The IAG Research awards are scheduled to be given at this year’s New York International Auto Show opening press breakfast on the 4th of April at the Javits Center.
The Volkswagen Passat wagon was recognized as a finalist for the “Most Effective Established Nameplate Launch Campaign.” Each award category was based on national advertising that began airing in the previous year. The award recognizes automakers that produce ads that effectively reach the television viewing audience. Effectiveness is attained through a combination of strategic media placement and breakthrough creativity.
The automaker is a finalist in two of the five award categories presented by IAG Research: the Jetta was acknowledged for the ad “Dance,” and the Passat was recognized for its “Safe Happens” advertisement. The awards are based on responses from 1.5 million television viewers who answered the survey questions. “We are excited about being recognized by IAG” said Kurt Schneider, the general manager of creative content at Volkswagen of America, Inc. “This research confirms the Herve Leger Dresses on Sale true effectiveness of these messages in Herve Leger Sale connecting with consumers and increasing consideration for the brand.”
The 2007 VW Jetta is equipped with lots of promising features that bolsters comfort and convenience. Notable features include the efficient Volkswagen cold air intake, a CD player, cruise control, air conditioning, traction control, and height-and-telescoping steering wheel. All the 2007 VW Jetta models feature a four-wheel independent suspension, electro-mechanical steering, and a manual transmission. The all-new Jetta is priced at $16,490, its base price.
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